A February 2007 survey estimated that there are over 108 million unique websites on the World Wide Web (Netcraft Web Server Survey). Even this number seems a bit muddled bearing in mind that the Internet is not really under just one jurisdiction. The pervasive and omnipresent Blog phenomenon has prompted even more speculation to the number of blogs on the Internet. Andrew Keen predicts that by 2010 there will be a total of half a billion blogs. That leaves us with only about 2 more years to try to make our voices heard, alongside those millions of people who have already tried to stake their claim for public wakefulness.
Web 2.0 has morphed in a gigantic hustling feat and has turned into more intrusive, bewildering, and perplexing than ever. Most of the alluring products on offer are free, and there are so many distractions to deal with: emails, web browsers, information, chatting, chat groups, forums, social networks, social memberships, video entertainment, maps, blogs, ping sites, professional networking, job sites and a myriad of others.
As the search engine 'bots' dig deeper the sheer quantity of information exponentially available is so overwhelming (with drastic and varying degrees of quality) that new initiatives are sorely needed to sort information more qualitatively, rather than offering a choice of 2 million superficially sorted search results in a mater of 0.04 seconds. Google as we have come to know it is the colossal multi-billion dollar information empire with its illusive algorithmically-derived financial nirvana. Whatever Google's 'bots' scour up from an infinite cyberspace is then presented in a bundle of information under a person's name. You may want to start wondering how many other people have your name? As an experiment, try to feed in any familiar names and see how many of the resulting profiles are relevant to that specific person. Is there any reasonably balanced portrait? The biggest surprise may come after perhaps you see yourself profiled along with other 'body parts' from other people with the same name.
It is our first and foremost responsibility to ensure that we are represented appropriately on the web, especially with so many observers such as employers, clients, and customers stealing canny glances at our informative 'bundles' or profiles that are spewed out from the search engine results. According to YouGov, a public policy and market research consulting company, 59% of employers have used information online to dictate their decision for recruiting potential employees. Similarly, over 20% of employers found information online that was not volunteered by an individual (often this may not be factual at all).
With everyone contending for a noticeable spot on the Internet, the time has come for individuals, professionals, businessmen, tradesman and entrepreneurs alike to employ search engines to their fullest capacity to promote their name and leave an inimitable digital footprint. Create your LookupPage today and see how you could put yourself at the top of Google's search results and take one step ahead of the competition with qualitative results that will strengthen your online presence resulting in unlimited business opportunities. We love making individuals discoverable (and true to who they are) in today's ever growing global economy.