7 Winning Methods to Increase Your Sales Numbers
Author: Colleen Davis
Category: Internet
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1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a "thank you" email, letter or postcard and include an advertisement for your other products. This works especially well if you know what the customer bought so that you can include an advertisement for a complementary product. Using follow-up as a postcard marketing technique is a cheap way to employ postcard printing into your marketing arsenal.
2. Up-sell. To up-sell a product is to suggest a higher-priced product when the customer is ready to buy something. The up-sell is usually the same, or a similar product that is of better quality and higher value. For instance, if you run a gym and a customer is considering your lowest-priced one-year package membership, tell them about your two-year package membership and tout those benefits. Or you can ...
3. Cross-sell. Cross-selling is when you suggest additional items to purchase after the customer has decided to buy a product or service. Back to the gym example, if your customer is set on buying your lowest-priced one-year membership, suggest adding some specialty classes, such as Pilates, Yoga or spinning. You must cross-sell something that complements what the customer is already committed to buying. If you sell someone a lawn mower and suggest also buying a flowering plant, that's not going to work so well. If you offer to sell them a weed trimmer at a reduced price to go along with the lawn mower, then you're talking business!
4. Offer a deal for referrals. You can drive more traffic to your Web site if you tell customers that for every three customers they refer to your Web site, they get a rebate for the full purchase price of the product they purchased. You can alter this deal however you see fit - you can offer a discount on their next purchase, or give them a rebate amount equal to half of their purchase price. This can turn one sale into three sales.
5. Cross-promote or cross-sell with another business. Partnering with another business that sells products that complement your products works well. Both partners get their products out to customers they may not have reached before. You'll also save money by reducing your advertising costs, like postcard printing, by splitting them with another business.
6. Include a coupon in shipments. When you deliver a product, put a coupon in the box for other related products. You could also use this as a postcard marketing tactic: include a postcard with a discount or a free sample offer if they mail the postcard back in to you.
7. Include a free item with a delivery. Have your ad printed on the free items and try to use items that people will keep around the house, like pens or magnets.
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Keywords: postcard printing, postcard marketing
View Count: 154
Date Submitted: 5/22/2008
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