Design Tips: Email Do's
Author: onlineoutbox
Category: Internet
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Here's a list of some methods we recommend to make your emails most effective:
- Attractive layout and vibrant color schemes
- Font sizing to assign value to the words
- Call-to-action areas: Use repetition to tie in the design elements but make it obvious in some way that it's different than the rest of the email
- Images - but make sure the overall size of the email and images is kept small (< 100KB)
- Properly formatted, properly closed HTML tags - some email clients are very finicky and will not display poorly formatted HTML.
- Fully qualified links (for example, make sure that each link starts with "http://") and ideally end in an extension (.html, .htm, .asp, .jsp) or query strings
- If link ends in a directory i.e. http://www.eloqua.com/products ensure you add a backslash "/" to allow for Netscape browsers to realize the link http://www.eloqua.com/products/
- Colour - don't be afraid of colour but don't abuse it. Generally, a maximum of three colours should be used (colours in logo or image do not necessarily count towards this colour maximum) as any more than that usually appears messy and amateurish.
- Simple CSS to control the appearance of style elements such as font and bullets.
- Headers that are between 600-800px wide.
Online Outbox was developed by our parent company, Your Design Online. Our marketing team needed a content channel by which to provide clients and partners with relevant news and marketing tips, and our development team needed an efficient and effective method for touching third-party clients. The brainchild of the effort became Online Outbox, which turned out to be a no-brainer! Since inception, Online Outbox has provided an avenue for businesses large and small to deepen relationships with clients and prospects alike, by distributing content across their various networks, analyzing the results of their campaign, and tweaking their distribution to make their e-marketing ventures extremely profitable.
On our team are designers and developers, a Search Engine Optimization guru, a copywriter and a marketing whiz.We're here to make marketing a simple process. If we can be of service to your organization in any way, please let us know.
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Keywords: email marketing, HTML email, email newsletters, email stats, email marketing email campaigns
View Count: 183
Date Submitted: 11/18/2008
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