If you have a membership site, chances are you're concerned about retaining the members you worked so hard to get. To do so, you'll need to keep your members involved and interested in your site. You can do this by utilizing such tactics as a newsletter, RSS feeds, downloads accompanied by emails, and a schedule of upcoming events.
Email Newsletters
Using an email newsletter is a great marketing technique. Send a newsletter out once per week, bimonthly, or monthly - the choice is up to you. Focus on the new information that's been added to the site, upcoming events, and new trends in the market area. By doing so, you give your members a reason to come back and visit the site frequently.
RSS Feeds
RSS feeds will help keep members in touch with what's being added to your site daily. Use this great too to ensure that members know what's happening, and stay up to date. The snippets appearing in the feed will entice members to visit to stay current. Each time they visit the site, they'll be reminded of all the great features. Everyone benefits from this great tool.
Email Followups
Each time a member downloads information from your site, send a follow up email. If you can do so personally, even better! Ask how the product worked for them, how they're putting it to use, and remind them to come to you with any questions. This encourages open communication, and makes the member feel like you genuinely care about his or her success.
Post a Schedule
Be sure to post a schedule on your site of upcoming events. Announce products or resources that will soon be available. Give your members a reason to continue their membership, by showing them consistently how they'll benefit from doing so. The schedule of upcoming events helps demonstrate what they're getting for their money, and gives them something to look forward to.
Keeping members interested and involved means keeping your members! If they are involved in your forum and visiting your site regularly, they are more likely to continue to subscribe. Ensure that they know the value they're getting for their subscription by using these tips and tools. A newsletter, RSS feeds, downloads, and a schedule can all help you hold onto members. Those members, in turn, are more likely to refer their friends. Great customer service is a win-win proposition.