Webcam Secrets to Becoming Famous By Morning
Author: Mark Lewis
Category: Internet
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Lonely Girl 15 - the story of Bree, a teenage girl (16) video blogging about her life from her bedroom.
Starting off with seemingly normal video posts about various 'normal' teenage issues, the storyline soon started to diverge.
Talk of strange occult links and the disappearance of her parents, Lonelygirl Bree, had her audience hooked with a combination of titillation and intrigue. This soon was led by skepticism and investigation.
The Lonelygirl15 series ran four to five video blogs a week for a little over two years. In that time the video series boasted in excess of 110 million views, a popular MySpace page and numerous copycat video posts.
It was later discovered that, what was thought to be a real diary of a 16 year old girl, was actually revealed to be a fictional series created by three amateur filmmakers and a 20 year old New Zealand born actress named Jessica Rose.
Rather than being outraged and turned off the audience was hungry for more. That resulted in the spin-off series "KateModern" which aired on Bebo.
So what was it about Lonelygirl15 that made it so popular? Was it just a fluke or was it carefully planned and implemented marketing strategy?
As it turned out, it was point number two. Whether the creators had an exit plan at the beginning of the venture is not clear but they definitely profited with product placements and an injection of $5million dollars in venture capital.
And the secret to Lonelygirl's success? Let's make a list (and being Christmas time, we'll check it twice ;):
1. The allure of looking in on a pretty sixteen year old girls bedroom had to be high for a number of viewers. Let's face it, sex sells.
2. The initial storyline created empathy with young teens and discovery for those of other ages.
3. Once the storyline started to morph into bizarre and unusual twists it captured viewers and started discussion.
4. The hype created by whether Lonelygirl15 was real or not even drew media coverage and speculation.
Once dissected you see that Lonelygirl15 had all the traits of a well thought up and executed marketing plan: An initial point of attraction (pretty girl), familiarity (to create empathy) and a twist.
This is a model that anyone can copy (and numerous people have) to generate personal or business publicity.
So put on your thinking cap and you too can soon be Famous By Morning!
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Keywords: famous, video, marketing, self promotion, lonelygirl, video blogs, webcam, secrets, dreams, personal development, self improvement
View Count: 149
Date Submitted: 3/8/2009
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