Marketing techniques employed online to make money fast are a lot different from the offline methods that most of us have been familiar with for a long time. And the failure to understand this fact by many webmasters is one of the main reasons why online fortunes or accumulation of wealth have remained an illusive mirage for many.

For instance offline marketing of a bricks and mortar enterprise will quite often call for heavy advertising in local newspapers, radio stations and other media houses. For maximum impact this will be combined with some aggressive public relations campaign to create familiarity and position the new business for maximum profits and rapid growth.

It is therefore hardly surprising that most web site owners still look to colorful banner advertisements viewing them as the equivalent of offline display advertisements aimed at creating a good image and positioning a business as well as winning a healthy response from potential clients calling in with enquiries and even ready to make purchases.

But several thousand dollars later worth of advertisements, they fail to understand why they hardly seem to be able to make any money online, let alone at a fast rate as they had hoped.

The first thing you need to know that will save you a fortune in wasted advertising budgets is the fact that people hate to be advertised to online. In fact they have gotten so upset about it that they've passed laws against it. The result is that SPAM email is a criminal offence in most parts of the world.

Incidentally this is the little secret that has caused those youngsters over at Google Inc., Sergey Brin and Larry Page to make money online so fast that it has left the rest of the world dizzy and the trio billionaires at a very tender age. Take careful note of the fact that those popular Google Adsense ads that folks click on like crazy are mostly not display banner ads but ugly little text ads that are more like links. Secondly they are always highly relevant to the content where they are served by the Google pay per click (PPC) system.

Clearly the way you make money online fast is by appreciating that people hate to be advertised to and therefore the way to grab their attention is to offer them valuable information that is closely related with what you are selling. As they quickly get to trust your information so will they trust your recommendations on what they should purchase. There is really no other more effective make money fast technique online.