Without this key secret, making money anywhere is impossible, more so on the Internet. Yet too many webmasters and online entrepreneurs do not attach enough importance to it.

Actually the secret is so simple that you may still miss it even after you have read it in a second. That key factor to success in making money that we are referring to is the generation of a steady flow of targeted hot leads. It really dos not matter whether your business is operating online or offline, but the truth of the matters is that if you are able to work out things so that you always have a steady flow of targeted hot leads flowing in our direction, then there is no way your business will fail.

In fact decisions on which business to go into and also on whether or not to go into a certain type of business should all be made based on how capable one will be at generating a steady supply of leads for the enterprise, whatever it is. This is the secret that should not be a secret for anybody interested in making money on the Internet.

Actually it is much easier to generate leads online than it is offline. For example most home business web sites rely heavily on search engine traffic. This can be produced from the organic search results from certain popular keywords that are related to the topic covered on the web site or from PPC (pay per click) ads from popular vendors like Google's AdWords.

Increasingly other webmasters are able to generate plenty of leads from blogs that they set up to cover controversial issues that have to do with the topic and product that they are looking to generate leads for. Apart from blogs being popular with search engines, they also tend to quickly link to each other creating another avenue for traffic, which is direct from the blogosphere through other blogs.

Still others will generate leads from the production of useful e-books packed with very useful information which are distributed free online complete with links pointing directly at their sites. The viral nature of good e-books can cause any webmaster using them to end up with huge amounts of hot leads for their sites.

Then we have opt-in email lists which can be grown rapidly using the same free e-books as the bait to get potential clients and hot leads to sign up.

There is really no limit to what can be done online to generate a constant supply of leads which will guarantee making money on the Internet will be a breeze for you.